Historical Timeline Of Mitchell Golf Technology
In November 1988 Mitchell® Golf introduced its original STEELCLUB® Angle Machine at the first PGA Teaching Summit in Dallas, Texas. It was well received by everyone, including Australian Golf Professional Terry Adcock from Surfer’s Paradise, Queensland. Terry purchased a STEELCLUB® Angle Machine and took it home in his suitcase.
Since then, improvements to the STEELCLUB® Angle Machines have been made to accommodate the evolution in club head designs. In January 1990 the STEELCLUB® Woods and Irons Angle Machine was introduced at the PGA Merchandise Show. Metal woods had all but become the preferred choice of material for wood clubs. Wooden heads were about to disappear.
The STEELCLUB® Woods and Irons Angle Machine with its patented features was the first machine to offer manual bending of irons and metal woods. Its ability to accurately measure loft, lie & face angles regardless of hosel position made this machine an instant success. It literally changed the golf industry and made custom club fitting into what has become a standard in the golf industry.
In 1991, a patented Putter Fitting System was introduced. The STEELCLUB® Putter Angle Machine, with the patented Putter Fitting Gauge, provided for the first time a means to fit a golfer with their “ideal” loft and lie angles and then adjust their putter to match those angles.
In 1995, the STEELCLUB® Irons Angle Machine made its debut. It is designed as a high production irons machine. It has become widely accepted by those only interested in adjusting irons.
In 1999, the new STEELCLUB® Plus Angle Machine made its debut. Another first, this machine has the ability to “do it all”, designed to measure and bend irons, metal woods, hybrids and putters. In 2004, it was modified to accept 460cc metal woods. Then in 2006, it was modified to measure and bend hybrid utility clubs.
In 2001, the industry’s first ever bounce gauge was introduced by Mitchell® Golf. The STEELCLUB® Bounce Gauge accurately measures bounce, loft and lie angles of irons, woods and putters. Bounce angles can be verified and compared on different clubs. This handy tool also accurately measures loft of metal woods.
In 2002 Mitchell® Golf introduced the industry’s best dust collection system, the Club Repair BenchVac™. The patented design with its specialized filtration system is available in different models to take care of shaft dust problems in repair workshops.
In 2003 and 2004 the TourGauge® series of machines for putters and irons were introduced. This innovative design rapidly became a new industry standard for Loft/Lie machines. The TourGauge® Swing Weight Scale is the golf industry’s only CNC Milled swing weight scale. It is the industry standard for accuracy and ease of use.
In 2005 a line of Mitchell® Studio Fit Putters was introduced. The putters are CNC Milled to exacting specifications in three different head weights and offered in lengths of ½ inch increments from 33″ to 35″ to fit every golfer to a correctly-balanced putter.
In 2008 Mitchell® Golf re-invented the industry standard for bending machines by introducing the new STEELCLUB® Signature Angle Machine. This machine uses Dual Precision Gauges for measuring loft/lie angles on irons and face & lie angles on hybrids and metal woods. It doubles as a specification gauge that accurately measures loft, lie and face angles simultaneously. The gauges travel on precision-ground slide bearings. The base features a Black Diamond Powder-coat finish.
In 2010, Mitchell® Golf goes digital by introducing the world’s first digital measuring & bending loft/lie machines with the debut of the TourGauge®Digital series. These new machines bring loft/lie adjustment into the twenty-first century. Both machines feature a digital readout of loft/lie angles in ¼ degree increments.
The TourGauge®Putter Machine has become the world’s most popular loft/lie machine for measuring and bending putters since its introduction in 2003. The TourGauge® Digital Putter Machine debuts as a new option with its digital readout.
The TourGauge®Digital Irons Machine replaces the original manual model.It is ideal for those who want a fast, accurate and simple machine for measuring and bending just irons.
The new TourGauge® Digital Spec Gauge is ideal for measuring loft/lie angles of irons in R & D department to confirm club specs and in retail environments as a sales tool to verify angles on specialty clubs.
The Mitchell® Digital Grip Gauge also makes its debut in 2010. It is the golf industry’s first mechanical grip gauge. It accurately measures grips in thousandths of inches and displays the size in its digital readout. It provides a simple and accurate way to measure grip sizes for custom fitting.
Mitchell® Golf Equipment Company continues to set the standard in measuring and bending golf club equipment for the entire golf industry worldwide. This is evident with 20 straight years that Mitchell® Machines have been number one in tour vans on all PGA, Champions, Nationwide and LPGA tours.
Mitchell® Golf has made a lot of friends over the years and thanks everyone for being a satisfied customer. Customer service is Mitchell® Golf’s number one product. Mitchell® Golf employees are proud of the many “Made In USA” products they manufacture for the golf industry in Dayton, Ohio.