Mitchell Golf Reports On Free Seminars At PGA Merchandise Show

Mitchell Golf Equipment Institute, Dayton, Ohio, an industry leader in professional training, conducted 3 free seminars at the 58th PGA Merchandise Show. All three were well attended by industry professionals seeking to improve their golf operations and to add new profit centers.

The first seminar on How To Set Up and Operate A Club Repair Shop featured how to successfully set up a working repair shop with the necessary equipment to perform club repair services on today’s modern golf clubs with business strategies to ensure a return on investment. Bill Kumle, Director of Instruction for Mitchell Golf Equipment Institute presented this seminar. He is a 38-year member of the PGA and is recognized as an authority on modern club repair.

The second seminar on Measuring and Bending Golf Club Angles explained the industry standards for correctly measuring loft, lie & face angles of irons, metal woods and hybrids with proper bending techniques. This seminar drew a large attendance of PGA Golf Professionals, retailers, club makers and international guests. Ed Mitchell, Chairman of Mitchell Golf presented this seminar. Ed is a 43-year member of the PGA and is recognized as an industry expert on golf club performance alterations.

The third seminar on How To Teach With Club Performance and D-Plane Technology featured the 14 Club Performance Numbers and the D-Plane ball flight laws that were presented by Ed Mitchell and James Leitz, PGA Head Professional Pinewood CC, Slidell, LA at the Teaching & Coaching Summit at Faldo Golf Institute. A large attendance of PGA Golf Professionals learned the importance golf equipment plays in creating the proper impact and what truly effects ball flight. They were introduced to the principle that golf instruction plus club performance equals game improvement.

Mitchell Golf continues to serve the golf industry by providing industry certified training on subjects related to golf club performance, repair & alterations, and how to incorporate those services into green grass and off-course golf operations. Golf industry professionals can visit for complete information on training school curriculums.

About Mitchell® Golf Equipment Institute

Mitchell® Golf also conducts the golf industry’s premier training school for trade professionals to learn the proper skills for club performance repairs and fitting. Mitchell® Golf Equipment Institute offers training schools designed and taught by industry professionals for industry professionals wanting to enhance their competitive skills. The staff at Mitchell® Golf Equipment Institute are PGA golf professionals and have a combined total of over 100 years of experience in teaching swing mechanics and the proper repair and fitting of golf clubs. For further information concerning Mitchell® Golf training schools call 800-437-1314 or email

About Mitchell® Golf Equipment Company

Mitchell® Golf Equipment Company is the #1 source in the world for professional grade golf club performance & repair equipment and supplies. Mitchell® Golf products are used on all major golf tours by PGA Tour Professionals, PGA Club Professionals, club fitters, club makers and by major golf retail stores to service the performance repair needs of their members and customers. For further information concerning Mitchell® Golf products call 800-437-1314 or email

About Mitchell® Partners Program

Industry professionals can save 10% off tools, training and supplies by joining the Mitchell® Partners Program, a marketing network of “Recognized” Tour Van repair shops providing tour quality club performance upgrades. For further information concerning Mitchell® Partners Program call 800-437-1314 or email


Ed Mitchell
Mitchell Publishing Company
937-436-1314 ext. 115