Mitchell Golf To Conduct Free Seminars At PGA Merchandise Show

Mitchell Golf Equipment Institute, Dayton, Ohio, an industry leader in professional training, will conduct 3 free seminars at the 58th PGA Merchandise Show Thursday January 27, 2011 in the Orange County Convention Center.

The first seminar is 1-hour on How To Set Up & Operate A Club Repair Shop. It features how to successfully set up a working repair shop, what equipment is required and what services to perform including business strategies. Bill Kumle, Director of Instruction for Mitchell Golf Equipment Institute will present this seminar. Bill is a 38-year member of the PGA and is recognized as an authority on modern club repair.

The second seminar is 1-hour on Measuring & Bending Golf Club Angles. It explains the industry standards for correctly measuring loft, lie & face angles of irons, metal woods and hybrids with proper bending techniques. Ed Mitchell, Chairman of Mitchell Golf will present this seminar. Ed is a 43-year member of the PGA and is recognized as an industry expert on golf club performance alterations.

The third seminar is 1-1/2-hours on Teaching With Club Performance & D-Plane Technology. It explains the 14 Club Performance Numbers and the D-Plane ball flight laws. Ed Mitchell and James Leitz, PGA Head Professional Pinewood CC, Slidell, LA will present this seminar. It is a follow up to the presentation made by Ed and James at the PGA Teaching & Coaching Summit held at Faldo Golf Institute.

Each seminar is limited to 90 attendees and will be conducted in the Orange County Convention Center meeting room 305A. Pre-registration is required. Sign up at

About Mitchell® Golf Equipment Institute

Mitchell® Golf also conducts the golf industry’s premier training school for trade professionals to learn the proper skills for club performance repairs and fitting. Mitchell® Golf Equipment Institute offers training schools designed and taught by industry professionals for industry professionals wanting to enhance their competitive skills. The staff at Mitchell® Golf Equipment Institute are PGA golf professionals and have a combined total of over 100 years of experience in teaching swing mechanics and the proper repair and fitting of golf clubs. For further information concerning Mitchell® Golf training schools call 800-437-1314 or email

About Mitchell® Golf Equipment Company

Mitchell® Golf Equipment Company is the #1 source in the world for professional grade golf club performance & repair equipment and supplies. Mitchell® Golf products are used on all major golf tours by PGA Tour Professionals, PGA Club Professionals, club fitters, club makers and by major golf retail stores to service the performance repair needs of their members and customers. For further information concerning Mitchell® Golf products call 800-437-1314 or email

About Mitchell® Partners Program

Industry professionals can save 10% off tools, training and supplies by joining the Mitchell® Partners Program, a marketing network of “Recognized” Tour Van repair shops providing tour quality club performance upgrades. For further information concerning Mitchell® Partners Program call 800-437-1314 or email


Ed Mitchell
Mitchell Publishing Company
937-436-1314 ext. 115