Mitchell® Golf Reports On Digital Machines

Mitchell® Golf Equipment Company, Dayton, Ohio reports that its new digital loft/lie machines introduced at the 2010 PGA Merchandise Show have become a new industry standard. The TourGauge® Digital Irons & Putter Machines feature ease of operation, accuracy of measuring angles in ¼ degree increments and the high tech digital readout make these machines very popular.

Tom Mitchell, Executive Vice President says, “The demand for our new digital design caught us by surprise. We have been back-ordered all year but now we are about caught up. The digital readout for measuring and bending golf club angles is another industry first for our company. We hope to expand this technology to other products next year.”

In 1988 Ed Mitchell developed and introduced the Steelclub® Angle Machine, which proceeded to change the golf industry. With its measuring and clamping features, it unlocked the secret to accurately measure and bend any club, including cast irons, hybrids and metal woods. Made in the USA, Steelclub® and TourGauge® Angle Machines continue to set the standard in the golf industry and have been #1 on tour worldwide for 21 consecutive years.

About Mitchell® Golf Equipment Company

Mitchell® Golf Equipment Company is the #1 source in the world for professional grade golf club performance & repair equipment and supplies. Mitchell® Golf products are used on all major golf tours by PGA Tour Professionals, PGA Club Professionals, club fitters, club makers and by major golf retail stores to service the performance repair needs of their members and customers. For further information concerning Mitchell® Golf products call 800-437-1314 or email

About Mitchell® Golf Equipment Institute

Mitchell® Golf also conducts the golf industry’s premier training school for trade professionals to learn the proper skills for club performance repairs and fitting. Mitchell® Golf Equipment Institute offers training schools designed and taught by industry professionals for industry professionals wanting to enhance their competitive skills. The staff at Mitchell® Golf Equipment Institute are PGA golf professionals and have a combined total of over 100 years of experience in teaching swing mechanics and the proper repair and fitting of golf clubs. For further information concerning Mitchell® Golf training schools call 800-437-1314 or email

About Mitchell® Partners Program

Industry professionals can save 10% off tools, training and supplies by joining the Mitchell® Partners Program, a marketing network of “Recognized” Tour Van repair shops providing tour quality club performance upgrades. For further information concerning Mitchell® Partners Program call 800-437-1314 or email


Ed Mitchell
Mitchell Publishing Company
954 Senate Drive
Dayton, OH 45459
937-436-1314 ext. 115