Technology That Works

By: Ed Mitchell, PGA Mitchell® Publishing Company In 1962 I embarked upon a golf professional career at a time in golf history when innovation in golf club technology was slow coming at best. The biggest innovation in the game at that time was the ever-increasing popularity of Cushman riding golf carts. But the innovation that caught … Continue reading Technology That Works

Mitchell® Golf Installs Club Repair Studio In Swing Science Orlando, FL

Mitchell® Golf Installs Club Repair Studio in Orlando, FL Mitchell® Golf Equipment Company, the industry leader in professional grade club repair performance upgrade equipment and Swing Science LLC of Indianapolis Indiana a leading supplier of custom club components and club fitting education have joined forces to promote the craft of club making throughout Florida and … Continue reading Mitchell® Golf Installs Club Repair Studio In Swing Science Orlando, FL

Mitchell® Golf Adds Additional Seminar Times At PGA Merchandise Show

Mitchell® Golf Adds Seminars Mitchell Golf Equipment Institute, an industry leader in professional training, has added two more seminar times to its schedule and will now conduct four 1- hour seminars entitled How To Set Up & Operate A Club Repair Shop at the PGA Merchandise Show Thursday January 29, 2009. The seminars are scheduled … Continue reading Mitchell® Golf Adds Additional Seminar Times At PGA Merchandise Show

Dynamic Lie Fitting

Interpreting Impact Marks On Iron Soles The following diagrams illustrate the range of patterns for typical lie imprints. Note that the imprint illustration moves from the leading edge to the rear of the club’s sole. This indicates that the clubface is closed on the leading edge and open on the rear edge. Further note that … Continue reading Dynamic Lie Fitting

Mitchell® Golf To Exhibit 20th Consecutive Year At PGA Merchandise Show

Mitchell® Golf To Exhibit 20th Consecutive Year Mitchell® Golf Equipment Company, the industry leader in professional grade club performance, teaching and repair equipment will be returning to the 2009 PGA Merchandise Show January 29-31. This makes twenty consecutive years of exhibiting after first introducing its Steelclub® Angle Machine, the machine that changed the golf industry … Continue reading Mitchell® Golf To Exhibit 20th Consecutive Year At PGA Merchandise Show

Mitchell® Golf Promotes Thomas Mitchell To Executive Vice President

Executive Vice President – Thomas Mitchell Mitchell® Golf Equipment Company announced the promotion of Tom Mitchell to the position of Executive Vice President effectively immediately. Tom most recently served as General Manager after working his way through multiple positions with the company starting in shipping 5 years ago. His new duties include overseeing sales, marketing … Continue reading Mitchell® Golf Promotes Thomas Mitchell To Executive Vice President

Mitchell® Golf Equipment Institute Combines Shaft Performance Schools

Soon to Come! – Shaft Performance Schools Mitchell® Golf Equipment Institute announced today the consolidation of its two shaft performance schools into one. The Shaft Performance Technology School and the True Temper® “Gold Certified” Shaft Fitting Specialist School have been combined. The 3-day Shaft Performance Technology with True Temper® Gold Certification School makes its debut … Continue reading Mitchell® Golf Equipment Institute Combines Shaft Performance Schools